Post-it

01

For this class assignment, I chose a brand to design an advertising campaign for.

02

I chose Post-it because at the time, they were coming out with new colors of post-it notes and their advertising was nudging towards more creative projects that elevated them from just office supplies.

03

I created an advertising concept of “bright ideas” that people are suddenly struck by and jot down as a quick note. Then, I used Photoshop and Illustrator to create mockups for an outdoor advertisement, billboards, social media ads, and an engaging public art campaign to promote the new post-it colors.

04

My campaign presented a cohesive story that embraces the creative process and the mistakes that everyone goes through to reach a great final idea. It repositioned post-it as a fun brand for creatives who are constantly iterating on their ideas.